necro-bump on the old newsletter thread, 2026 update: open rates are down across the board and it is not you
see also: the year-end appeal thread in #8 Events
Confirmed on our side, roughly 8 points down year on year with the same list and the same content. Apple and Gmail changes account for some of it, list fatigue for the rest. I would stop treating open rate as a health metric entirely and watch clicks and giving instead.
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Agreed. We removed open rate from our board dashboard last year and nobody has missed it.
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